Poppi founders are going after PepsiCo’s Gatorade with new beverage startup Jetty
Summary
The creators of Poppi are launching a new beverage startup called Jetty to compete with Gatorade in the hydration market. The brand will offer bottled drinks and powders through major retailers like Whole Foods, Target, and Amazon.
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.
Source: Read the full story at US Top News and Analysis
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