Poppi founders are going after PepsiCo’s Gatorade with new beverage startup Jetty
Summary
The creators of the Poppi brand are launching a new hydration venture named Jetty. The startup will offer bottled beverages and powder mixes through major retailers including Amazon, Target, and Whole Foods.
Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration brand selling bottled drinks and powders at Whole Foods, Target and Amazon.
Source: Read the full story at US Top News and Analysis
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