Salesforce goes back to the M&A well to fortify a weaker business. Why it’s a smart move
Summary
Salesforce plans to acquire Braze to strengthen its marketing division. This corporate transaction is structured to avoid diluting the value for existing shareholders while expanding the enterprise software giant's portfolio.
The enterprise software giant's planned acquisition of Braze will beef up its marketing business and avoids diluting shareholders in the process.
Source: Read the full story at US Top News and Analysis
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