NHL’s next TV deal will test the league’s strength while media companies prepare for NFL rights increase
Summary
Major media companies are currently evaluating the value of sports broadcasting rights outside of the NFL. The National Hockey League is providing the first major test for these changing media valuations as it approaches its next broadcasting agreement.
How do the world's biggest media companies judge the value of non-NFL rights? The NHL is giving us our first window into a new era in media values.
Source: Read the full story at US Top News and Analysis
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