McDonald’s is leaning into chicken and drinks to grow. New data shows it could be a tough task
Summary
McDonald's is currently focusing on expanding its chicken and beverage offerings to drive growth. However, recent data indicates that the fast-food giant faces strong competition from specialized coffee shops and rival chicken restaurants for consumer spending.
McDonald's is targeting growth in chicken and beverages, but Consumer Edge data shows Chick-fil-A and coffee chains gaining in customer spending.
Source: Read the full story at US Top News and Analysis
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