Instagram doesn’t have a plan to pay long-form video creators

October 28, 2026 Jess Weatherbed

Summary

Instagram is testing long-form video features to attract creators from competing platforms. However, the social media company currently lacks a clear plan to pay these content producers. This has sparked widespread complaints from creators comparing the service to established monetization models elsewhere.

Instagram is testing long-form videos (again) to lure in creatives from YouTube, but the platform hasn't figured out how (or if) it'll actually pay them. After Instagram head Adam Mosseri announced Features on Monday, creators immediately started voicing their complaints on Threads and Reddit about the lack of monetization opportunities, compared to the ad share and performance-based incentives provided by…

Source: Read the full story at The Verge

Follow Tech & Money Press for daily watchlists and market news

X Facebook Instagram TikTok

Disclaimer: This content is for informational and educational purposes only and is not financial, investment or trading advice. Tech & Money Press is not a registered investment adviser or broker-dealer. Trading stocks, options and crypto involves substantial risk, including the loss of your entire investment. Do your own research and consult a licensed professional before making any financial decision. The authors may hold positions in the securities mentioned. News summaries are written with AI assistance from the original publisher's report and may contain errors; always check the original source. Full disclaimer.