How GM is trying to talk used car shoppers into buying new vehicles
Summary
Automakers report that many customers who initially visit dealerships to purchase certified pre-owned vehicles ultimately decide to buy brand new cars instead. General Motors is utilizing specific strategies to guide these used car shoppers toward new vehicle purchases.
Automakers say that substantial shares of the customers walking into a dealership looking for certified used cars end up buying new. Here's how it works.
Source: Read the full story at US Top News and Analysis
Disclaimer: This content is for informational and educational purposes only and is not financial, investment or trading advice. Tech & Money Press is not a registered investment adviser or broker-dealer. Trading stocks, options and crypto involves substantial risk, including the loss of your entire investment. Do your own research and consult a licensed professional before making any financial decision. The authors may hold positions in the securities mentioned. News summaries are written with AI assistance from the original publisher's report and may contain errors; always check the original source. Full disclaimer.