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Flowers Foods Feels the Squeeze As Americans Put Affordability First

Summary

Flowers Foods shares fell during premarket trading following the release of weaker-than-anticipated third-quarter financial results. The packaged bakery goods producer also reduced its financial outlook for the full year 2026. Leadership pointed to changing consumer habits and strain on household budgets as contributing factors to the downturn.

Flowers Foods, Inc. (NYSE:FLO) stock is trading lower during Friday’s premarket session after the company reported weaker-than-expected third-quarter results and lowered its full-year 2026 outlook.The company produces packaged bakery foods and operates brands including Nature’s Own, Dave’s Killer Bread, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake.Chairman and CEO Ryals McMullian cited pressure on household budgets, changing consumer behavior and heightened…

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