Does opting out of smart TV tracking work? Research finds “suspicious” traffic.
Summary
New research shows that smart TVs manufactured by major brands continue transmitting user data even after consumers disable tracking features in the device settings. The findings from Northeastern University suggest that automatic content recognition systems keep running in the background, raising potential privacy concerns regarding popular television operating systems.
Smart TVs running operating systems from Samsung, Vizio, and Roku continue sending data to automatic content recognition (ACR) endpoints after users opt out of tracking in the devices’ settings, according to research published on Monday. The paper from Northeastern University researchers points to potential privacy violations from some of the biggest TV brands. ACR captures video screenshots or audio clips…
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