Americans are having fewer babies — and pampering them with luxury diapers
Summary
Declining birth rates in the United States have led to smaller households with fewer children. As a result, parents are increasing their spending on each child, which includes purchases like luxury diapers, according to Procter and Gamble.
“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
Source: Read the full story at MarketWatch.com - Top Stories
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