25 years later, Xbox is trying to reinvent itself again
Summary
Microsoft is working to transform its gaming division as it approaches a quarter-century in the console market. Facing competition similar to its early days against industry giants Sony and Nintendo, the brand must adapt to secure its long-term future.
Microsoft has spent the past 25 years trying to shake up the game console market. The original Xbox, which launched on November 15th in 2001, took on an industry dominated by Sony and Nintendo. Twenty-five years later, Xbox finds itself in a similar position. It's not starting from scratch this time around, but to reach another 25-year milestone, it needs…
Source: Read the full story at The Verge
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