Oura adds new fitness metrics to show how workouts impact your body
Summary
Smart ring pioneer Oura is introducing advanced fitness metrics to measure how physical activity affects the human body. Facing rising pressure from new industry competitors, the company aims to stand out in an increasingly crowded market through continuous innovation.
While Oura has largely dominated the smart ring market for years, rivals like RingConn and Ultrahuman are emerging to dethrone it, putting pressure on the company to keep innovating. By launching more advanced workout metrics, Oura is looking to differentiate itself from competitors as the smart ring market gets more crowded.
Source: Read the full story at TechCrunch
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