When it came to Cal AI’s viral success, a small army of influencers paid off
Summary
Cal AI achieved rapid viral growth and generated significant revenue over a two-year period by utilizing paid social media influencers. Following this expansion, the company was acquired by MyFitnessPal earlier this year for an undisclosed financial sum.
The company generated over $30 million in revenue in two years and was acquired by MyFitnessPal for an undisclosed amount of money in March.
Source: Read the full story at TechCrunch
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