Toyota’s Scion is back, starting with an American-made, 25-mph kei truck
Summary
Toyota is reviving the Scion brand to serve as an experimental mobility incubator. The revived badge is launching with an authentic Japanese-style kei truck manufactured in Indiana.
Toyota is dusting off the Scion badge for a radically different mission. Rather than targeting youth-market hatchbacks, "Scion by Toyota" is being positioned as an experimental mobility incubator - and its first vehicle is an authentic Japanese-style kei truck built in Indiana. Kei vehicles, which are built to satisfy Japan's light vehicle regulations, are enjoying surging popularity around the world,…
Source: Read the full story at The Verge
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