Restaurant chains refocus on food quality to bring back diners
Summary
Major restaurant brands are shifting their strategy away from discounts to attract customers back to their locations. Instead of promotional pricing, companies such as Wendy's and Burger King are choosing to improve the quality of their standard menu items.
Wendy's, Burger King, Chipotle and other chains are upgrading menu staples as restaurants look beyond discounts to win back diners.
Source: Read the full story at US Top News and Analysis
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