Brands are sponsoring IRL communities. Some experts say that could spell their end
Summary
Companies are increasingly funding local groups and book clubs to support organizers financially. However, industry specialists warn that corporate involvement might threaten the authenticity and consumer trust that make these grassroots gatherings successful.
Brands are sponsoring book clubs and other local groups, giving organizers new revenue while raising questions about trust and community.
Source: Read the full story at US Top News and Analysis
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