Ford promises not to sell your driving habits to data brokers
Summary
Ford has pledged to keep customer driving habits out of the hands of third-party data brokers. The automaker introduced this privacy commitment to differentiate itself from rivals facing regulatory and legal scrutiny over sharing telematics information.
Ford vowed to never sell customer driving data to third-party data brokers as part of a new privacy promise aimed at setting the automaker apart from competitors that have faced legal and regulatory blowback for sharing telematics with data brokers without authorization. As part of its new promise, Ford says it will strive to protect customer data by using aggregating…
Source: Read the full story at The Verge
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