Why AI is boosting Meta’s ad business while hurting Google search
Summary
Artificial intelligence is currently driving growth in Meta's advertising operations. At the same time, this technological shift is negatively impacting Google search. According to the latest quarterly figures, the performance gap between these two digital giants has reached its widest level in years.
The gap between Meta's ad revenue growth and Google's search expansion was the widest it's been since 2021 in the latest quarter.
Source: Read the full story at US Top News and Analysis
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