Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’
Summary
Reddit leadership reported that Google search features powered by artificial intelligence fail to generate user traffic for the platform. During a recent earnings call, executives noted that weekly search referrals declined by more than one million in October.
Reddit CEO Steve Huffman said in an earnings call today that Google's AI-powered search modes do not help with traffic to the platform, echoing problems facing other websites and publishers. As part of its Q3 2026 earnings, Reddit revealed that search traffic in October has "dropped by more than 1 million referrals on average per week," and he attributes part…
Source: Read the full story at The Verge
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