Chipotle now has more demand from lower-income diners than higher-income ones
Summary
Chipotle anticipates modest sales growth this year, driven partly by the ongoing expansion of drive-thru lanes at its restaurant locations. The fast-casual chain also reported that higher menu prices boosted recent performance, even as it navigates increasing beef expenses and heavier consumer demand for protein.
The fast-casual chain says menu-price increases helped results. It also noted rising beef costs and “higher protein usage” as people try to find ways to pack more protein into their diets.
Source: Read the full story at MarketWatch.com - Top Stories
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