Instagram chases YouTube with a push for longer, widescreen videos
Summary
Instagram is expanding its content offerings by introducing support for extended horizontal videos. The platform aims to compete more directly with YouTube through this new video format. Leadership acknowledged previous hesitation regarding this shift toward longer viewing experiences.
Instagram is announcing a big push into longform horizontal video, which the platform is calling "Features." Instagram boss Adam Mosseri has been against doing longform video on the platform "for a long time," he says in a six-and-a-half-minute video (here's the widescreen version) with VP of product Tessa Lyons, saying that "one of my concerns has been, how do we…
Source: Read the full story at The Verge
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