Markets

Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature

Summary

Sports merchandise retailer Fanatics has integrated OpenAI technology to launch a new product recommendation tool. The artificial intelligence system helps customers browse through a vast catalog of available items by suggesting complete outfits.

Fanatics is using AI to help shoppers navigate more than 1.5 million items of sports merchandise, with a Shop the Look feature powered by OpenAI Codex.

Source: Read the full story at US Top News and Analysis

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