Technology

Pennsylvania will require labels on AI-generated ads

Summary

Pennsylvania has enacted new legislation mandating clear labels on political and commercial advertisements created or altered by artificial intelligence. Under this measure, any digital media format featuring synthetic content must display a disclosure matching the medium of the original ad.

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies…

Source: Read the full story at The Verge

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