Car buyers are demanding lower prices and better tech. Automakers must deliver both
Summary
Automotive companies face mounting pressure as consumers increasingly demand advanced technology and more affordable prices. Purchase priorities differ by region, with cost serving as the primary factor for buyers in the United States and Europe, while technology is the leading consideration for customers in China.
Bain says tech leads purchase considerations in China while price remains No. 1 in the U.S. and Europe, as pressure mounts on Western carmakers.
Source: Read the full story at Economy
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